Considering the Way the Wine Industry Works, It’s Not Surprising That So Many People Feel Overwhelmed by Choosing a Bottle of Wine
Who else has found themselves standing in the wine aisle at the grocery store, wanting to try something new, but paralyzed by the variety and differences in pricing among dozens of bottles of wine? Choose wrong, and you end up souring the occasion and wasting $20 or more in the process.
Because margins on alcohol are so high in these stores, there is abundant shelf space, which makes wine a numbers game where the house always wins. In these environments, buying wine is just like buying a book - the ones with the best “cover” tend to win. I’m sorry to tell you that in these situations, the odds are stacked against you unless you are in the 1% of the population who deeply understands what’s inside each bottle and what its value is, which is often much different than its price.
“I Hate Merlot” — How One Bad Experience at a Restaurant Ruined My Mom’s Tastes FOREVER
My mom enjoys wine, and when we go out to eat as a family she’ll usually order a glass with her dinner. Sometimes she asks for a recommendation, and a few times while I’ve been with her she’s gotten a response she HATES before the waiter is even finished describing it. I can tell because she starts shaking her head and almost cuts them off with her “no, no, I hate merlot.” Then she goes on to order whatever her next best *guess* was in the first place.
The truth about why she hates it: one time she took someone up on their recommendation, and her reaction to the first sip was so extreme that it literally soured her from ordering it ever again! It was probably an old bottle left open for a week or more in the local, family-owned restaurant that sold a glass a week of the stuff.
Because of that one unfortunate experience, Mom will never order merlot again.
…What’s your “merlot”?
Introducing a New Way to Discover Wines You Will Like
You no longer need to try a lot of different wine and carefully deduce by trial and error which ones suit you best. This process is costly in time and money, and there’s a better way.
Advice for anyone who doesn’t have hundreds of hours and thousands of dollars to dedicate to their wine education: subscribe to a service that uses data and personalization to better and more quickly inform you about the kinds of wine that will appeal to your tastes the most.
Because they are selling wine and there are strict regulations for doing that online, they do require you to enter your date of birth and email to see your matches.
Thousands Have Been Matched to Wines They Enjoy
You might get matched with your “merlot” and if that happens, don’t worry. The truth is that there is probably a lot of data behind why you were paired with it, and every time you rate the wines you are matched with, the system will learn and pair you even more accurately in your next wine experience.
PLUS there is the “delight guarantee” which means that if you receive a bottle you dislike, you will get a free replacement bottle in your next order.
P.S. There is still an “escape hatch” because they let you swap out a bottle if you really aren’t feeling adventurous. Check it out…
So, for under $90 a month shipped to your door, you can get 4 wines of great value that you’ll actually enjoy and can pair with a bunch of different meals, all while learning a lot about wine in the process.
Full disclosure: I’ve been a Bright Cellars employee for a while now (but a wine and cheese enthusiast for much longer). I am constantly inspired by the level of innovation and creativity around me that goes into something as seemingly simple as wine and cheese. They really do go above and beyond to make sure this experience, and your matches, are incredible.